BSocSc (Hons) in Communication - Film and Media Arts Major

Starting from Academic Year 2016-17, the programme is retitled as Bachelor of Communication (Honours) – Film Major.

For 2016 intake onwards, please click here.

 

  Overview

This Major offers a unique integration of two Concentrations, Film and Media Arts, to equip students with the essential knowledge to establish careers in the creative industries including audio-visual production, interactive games, digital animation and arts-related administration. The Film Concentration embraces the gems of the well-received Cinema and Television programme while the Media Arts Concentration extends the professional training into the arena of online, interactive and digital media.

  Two Concentrations

Film

Students of Film Concentration will learn both practical and conceptual dimension of film, video, screenplay and animation, followed by intensive course work in history, criticism, writing, directing, producing, editing, photography, sound recording and mixing.

Media Arts

The Media Arts Concentration provides theoretical training in visual design and creativity with the emphasis of proficiency in leveraging the digital media for various forms of creative expressions, such as digital animation, interactive games, visual design and art installation.

  Course Highlights

Film Concentration Required Courses

Introduction to Digital Video and Sound Production
Script Writing
Fundamentals of Computer Graphics
Television Studio Production
Digital Animation

Media Arts Concentration Required Courses

Digital Aesthetics and Practices
Interactive Arts 
3D Modeling, Texture and Rendering

Major Elective Courses

Apps Design and Programming
Creative Media and Art Direction
Hollywood Cinema
Hong Kong and Taiwan Cinema
East Asian Cinema
French Cinema
Creative Media Management

  Career prospects

Career prospects for graduates of Film and Media Arts include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT, education, publishing, corporate communication, arts and media administration and management and journalism.