Mr. PO Ka Tsun, Gilbert Programme Director, Higher Diploma in Creative Film Production
Associate Professor of Practice
gilbertpo@hkbu.edu.hk
34118100
Gilbert is a filmmaker and an advertising creative based in Hong Kong for the last 30 years, working continuously in both the advertising and film industry. He’s a veteran in visual storytelling on multiple platforms, an award-winning screenwriter, copywriter, and creative director.
He began his career in Hong Kong with Magnum Films and took part in several local productions. He later returned to Los Angeles where he was represented by Cathryn Jaymes and the Gersh Agency. His early movie credits as a director include a Hong Kong horror film called Obsession (1994) and Assault on Dome 4 (1996) for the USA Sci-Fi Channel.
In 2001, Gilbert came back to Hong Kong to look for a new creative outlet in advertising, he joined FCB Hong Kong and worked there as one of the top creative copywriters in the industry before starting his own advertising company (Creative Dioxide) in 2005. As a creative director, he provided all sorts of creative services for clients from all sectors. His clients included Hong Kong Tourism Board, Macao Government Tourism, Chimelong Ocean Kingdom, Cheung Kong Properties, MTR, and Hong Kong Disneyland.
Gilbert has been teaching film and advertising production at CUHK since 2005. He later joined the HKBU Academy of Film in 2018 where he teaches creative writing and world cinema, He also supervises final-year projects in film and screenwriting for Higher Diploma students.
Creative Outputs
Selected Film Projects
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Filial Betrayal – Screenwriter
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Lost in Border - Producer
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Assault on Dome 4 - Director
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Dr. Lamb – Script Development
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Magnificent Scoundrels – Assistant Director
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Selected Advertising Projects
| 2018 |
Macao, a UNESCO Creative City of Gastronomy – Creative Director
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| 2004 |
Hong Kong Tourism Board – Senior Creative Copywriter
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| 2003 |
Watsons Water “It’s Your Body” Campaign –Senior Creative Copywriter
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Past Positions Held
| 2019 - 2023 |
Part-time Lecturer- Associate Degree - CIE/HKBU
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| 2018 - 2023 |
Part-time Lecturer – Higher Diploma – Academy of Film/HKBU
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| 2002 - 2023 |
Part-time Lecturer – Master of Social Science in Advertising – CUHK
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| 2013 - 2017 |
School Manager/ Lecturer – Hong Kong International Academy of Film and Television
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| 2005 - 2023 |
Creative Director – Creative Dioxide Advertising
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| 2001 - 2005 |
Senior Creative Copywriter – FCB Hong Kong
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