Mr. PO Ka Tsun, Gilbert

Mr. PO Ka Tsun, Gilbert
Programme Director, Higher Diploma in Creative Film Production
Associate Professor of Practice
MA in Creative Writing/Screenwriting, Southern New Hampshire University ; BFA with Honors in Film, Art Center College of Design, Los Angeles

Area of Interests: 
Creative Storytelling / Screenwriting / Film Production / Film Theory and Aesthetics / World Cinema / Film History / Digital Media / Advertising

Major Highlights: 

Gilbert is a filmmaker and an advertising creative based in Hong Kong for the last 30 years, working continuously in both the advertising and film industry. He’s a veteran in visual storytelling on multiple platforms, an award-winning screenwriter, copywriter, and creative director. 

He began his career in Hong Kong with Magnum Films and took part in several local productions. He later returned to Los Angeles where he was represented by Cathryn Jaymes and the Gersh Agency. His early movie credits as a director include a Hong Kong horror film called Obsession (1994) and Assault on Dome 4 (1996) for the USA Sci-Fi Channel.

In 2001, Gilbert came back to Hong Kong to look for a new creative outlet in advertising, he joined FCB Hong Kong and worked there as one of the top creative copywriters in the industry before starting his own advertising company (Creative Dioxide) in 2005. As a creative director, he provided all sorts of creative services for clients from all sectors. His clients included Hong Kong Tourism Board, Macao Government Tourism, Chimelong Ocean Kingdom, Cheung Kong Properties, MTR, and Hong Kong Disneyland.

Gilbert has been teaching film and advertising production at CUHK since 2005. He later joined the HKBU Academy of Film in 2018 where he teaches creative writing and world cinema, He also supervises final-year projects in film and screenwriting for Higher Diploma students.

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Creative Outputs

Selected Film Projects

Filial Betrayal – Screenwriter

  • Selected for 2017 NAFF at Bucheon International Fantastic Film Festival
  • 2018 Best Crime Screenplay - Los Angeles Crime and Horror Film Festival

Lost in Border - Producer

  • 2015 Network of Asian Fantastic Films Award for HAF in Hong Kong Filmart

Assault on Dome 4 - Director

  • 1996 U.S. Sci-Fi Channel TV Movie of the Month
  • Starring Bruce Campbell, Brion James, Jack Nance

Obsession – Director

  • 1993 Hong Kong movie

Dr. Lamb – Script Development

  • 1992 Hong Kong movie

Magnificent Scoundrels – Assistant Director

  • 1990 Hong Kong movie starring Stephen Chow

Selected Advertising Projects


Macao, a UNESCO Creative City of Gastronomy – Creative Director

  • A 3-min video celebrating Macao becoming the Creative City of Gastronomy for UNESCO

Hong Kong Tourism Board – Senior Creative Copywriter

  • Produced “Hong Kong – Live it, Love it” Campaign
  • Gold Award - HSMAI Adrian Award
  • Best Travel and Tourism Campaign – CASBAA Award
  • Grand Award – Questar
  • Golden Compass Award– PRIX ITB
  • Gold Winner – Galaxy Award

Watsons Water “It’s Your Body” Campaign –Senior Creative Copywriter

  • Certificate of Excellence in Art Direction and Editing - Media Advertising Awards

Past Positions Held

2019 - 2023

Part-time Lecturer- Associate Degree - CIE/HKBU

  • Classes include Screenwriting, Screenplay Adaptation, Film Appreciation
2018 - 2023

Part-time Lecturer – Higher Diploma – Academy of Film/HKBU

  • Classes include World Cinema, Creative Writing, Advertising Production, Final Year Project Directing/Screenwriting
2002 - 2023

Part-time Lecturer – Master of Social Science in Advertising – CUHK

  • Creative Media Content Production
2013 - 2017

School Manager/ Lecturer – Hong Kong International Academy of Film and Television

  • BTEC Level 5: Writing, Directing, New Media, Production Design, Career Development
2005 - 2023

Creative Director – Creative Dioxide Advertising

  • Founder of Company
  • Partial clients include Macao Tourism Office, Chimelong Ocean Kingdom, Amway, Cheung Kong Properties, Alan Chan Design, Nikon, Hong Kong Tourism Board, MTR, Hong Kong Disneyland
2001 - 2005

Senior Creative Copywriter – FCB Hong Kong

  • 4As Advertising Agency
  • Partial clients include Hong Kong Tourism Board (Regional), New Zealand Milk (Regional), Samsung, Harbour City, Watsons Water